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Grow up: a Mercedes-Benz original series

A branded entertainment series and new global campaign for the compact cars of Mercedes-Benz. 

Modern adulthood isn’t about following tradition. It’s about re-defining it. These five short films anchor a new global brand platform that tells the next generation of Mercedes drivers to “Grow up”. The work was recognized with a Bronze Lion and four shortlists at Cannes, while the overall campaign has been the most universally adapted work in brand history, coming to life in over 50 countries. 


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