YOP - "Wake the YOP Up!"
The weirdest part about these is that after they aired, YOP sales in Canada reached their highest levels in a decade ¯\_(ツ)_/¯
P&G - "The House That Mom Built"
In Canada, hockey Dads get all the credit. We thought it was time to celebrate the unsung heroes of community hockey - Moms. This film led users to a site where they could nominate a special hockey Mom in their life and “raise their name to the rafters” by giving them a customized Facebook masthead.
The Soundcloud Xylophone
In this holiday card for Orange Lounge music house, we turned a Soundcloud timeline into an instrument for the first time. An audio clip consisting of a xylohpone scale was uploaded to Soundcloud, allowing users to play Jingle Bells by skipping to different parts of the waveform on their mobile app.
Starbucks - "Infinite Joy"
This was our poster campaign for the Toronto homeless youth shelter.