Tillamook - "Un-American Cheese"

There’s nothing American about “American Cheese”. It contains so many artificial ingredients that the government doesn’t even allow companies like Kraft to label it as cheese. So we launched a campaign leading up to Independence Day petitioning the White House to stop calling it American. In the weeks that followed, thousands people sided with real, honest Tillamook cheddar. We struck a chord with the American public, sparking a debate that led to coverage in Mashable, Fast Company, Vice, Eater and more, totalling over 60 million earned media impressions. 

From conception to launch was just four weeks.