for those who know
For over 340 years, Gaggenau has forged a legacy of uncompromising craftsmanship, precision and innovation. To help the brand reveal its soul, our new platform connected those values to a contemporary luxury audience through the shared obsessive pursuit of impeccable taste. In a world of excess and abundance, the ability to discern true quality is what gives us a deeper meaning of things, and see life as it should be.
Team: Justin Fly, Henrik Edelbring, Reinier Wortman, Lorenzo Colnaghi, Greg Talbot
Director/Photographer: Marvin Leuvrey, Production by WA
milan design week
During Fourisalone, we developed a physical embodiment of our philosophy through an architectural installation and performance. It was a statement of the gravitational pull of meticulously considered design, reserved for those who know.